Strategic
advisory.
At the crossroads of capital and strategy: scaling, finance, business model and go-to-market. A broad range of work to prepare a company’s defining inflection points.
Scope of work
A broad range of work,
structured by domain.
The work described below is non-exhaustive and indicative. Each engagement is defined bespoke, according to the company’s context and objectives.
01
Vision & corporate strategy
- Defining the vision, mission and strategic objectives
- Product strategy and roadmap
- Capital allocation and arbitration of major structuring decisions
02
Scaling & growth
- Defining the development path (fundraise, share sale or joint venture), built on a pre-deal equity diagnosis: stocktaking of achievements, documentation of pivots and validation of product-market fit
- Operational readiness for scaling: removing bottlenecks (tools, teams, infrastructure) and structuring governance fit for growth
- Growth levers: make-or-buy arbitration (in-house development, technology or team acquisition, partnership) and framing of internationalisation (target markets, rollout order, entry model)
03
Finance & accounting
- Three-to-five-year business plan: growth scenarios, financing plan and cash-flow projections
- Cost-structure analysis and modelling of the path to profitability (break-even) for startups
- Structuring the financing offering and optimising the capital structure
04
Business model
- Diagnosis and restructuring of the model: coherence between value proposition, segments, revenue and costs
- Pricing and monetisation strategy, including, where relevant, the shift to a recurring model (SaaS, subscription)
- Leveraging data assets as a competitive advantage and monetisation driver
05
Go-to-market
- Target-customer segmentation (ICP), positioning, brand strategy and choice of distribution channels
- Customer-acquisition playbook and sales-cycle structuring, with budget prioritisation
- Entry into new geographic markets and alliance strategy: local players, partners and product/pricing adaptation
06
Development plan & market studies
- Multi-year development plan combining organic growth (new products, segments, moving upmarket) and external growth (acquisitions, build-up, equity stakes)
- In-depth market study: sizing (TAM/SAM/SOM), growth dynamics, trends and customer behaviour (quantitative and qualitative)
- Competitive analysis, benchmarking and strategic & commercial due diligence
07
Performance management & operational transformation
- Process optimisation and continuous improvement of operational performance
- Defining management indicators (KPIs) and dashboards
- Leading transformation projects and change management
Method
A constant method,
from scoping to execution.
01
Scoping
stakes, scope & priorities
02
Diagnosis
in-depth analysis & options
03
Recommendations
roadmap & trade-offs
04
Support
implementation & follow-up
Are you planning a
sale, acquisition or fundraise?
A first confidential conversation. No commitment — simply to assess together whether our support is right for you.